Friday, October 3, 2008

Viktor & Rolf SS09 Online Fashion Show


Everything about the collection is amazing... the hosiery, the bags, the jewelry, and of course -- the clothes themselves. But the production of this fashion film and what it means for the traditional fashion show itself is also of great interest.

From NY Mag:

"This season Viktor Horsting and Rolf Snoeren unveiled their new collection in an online-only fashion show, which you can watch here from the front row that is your place of work. The online-only format is a product of the "transition to new ownership by Renzo Rosso’s Only the Brave Srl," WWD reported a couple of weeks ago. But here's the important question: Does it prove Cathy Horyn was right about real, live fashion shows being obsolete in the age of the Internet? Well, this enabled the designers to do a number of things live shows don't, like use only one model — Shalom Harlow — who magically appears on the runway three times at once. And we can see detail shots of the shoes and clothes in a way one couldn't even from the front row of a live show. "

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